Your Most Productive Week Out of the Office

Published July 2017

debate and confront the issues


Register by Friday, July 28 to Save $500


There's only one event known to be the travel industry's most important networking platform coupled with the most prescient content: The Phocuswright Conference (November 7 – 9, 2017, in Ft. Lauderdale/Hollywood, Florida).

Each year, Phocuswright’s rigorous research drives the conference and program. Attendees come poised (with high expectations!) to network and join the in-depth, strategic discussions moderated by unbiased and expert analysts and executives. Attend The Phocuswright Conference and cement yourself as an integral player in the global travel industry.

your most productive week out of the office

Could This Be Your Most Productive Week Out of the Office?

This year's event is a must-attend for you. We have a great venue, an unprecedented speaker roster, cutting-edge innovations and invaluable workshops. Time after time, we're the first to accurately predict the impact of emerging trends in tech and innovation on the travel industry – and we can't wait to do it again in November!

Speakers and Research That Matter to You

  • After an uneven few years, the global marketplace is poised for growth. The U.S. and Europe will be big growth drivers, but Asia Pacific is expected to lead gains, especially as its online and mobile environments mature.

  • The lodging segment sees two significant challenges shaping hotel chains' strategic initiatives: OTAs' increasing influence over distribution, and rising competition from private accommodation.

  • We're still waiting for the mobile booking surge. It continues to climb upward, but with the exception of China, desktop still dominates bookings. 

  • Chat driven by hybrid human-and-artificial-intelligence technology has the potential to provide travelers with an unprecedented combination of convenience and contextual relevance. The biggest impact of A.I. could be behind the scenes, powering a new era of personalization.

  • The booking channel balance between hotels and online travel agencies crossed a threshold in 2016: OTAs surpassed supplier websites/apps for the first time ever (U.S. online booking share) thanks to marketing spend, mobile prowess and millennial preferences for online intermediaries. With more bookings via OTAs, hotel chains are under pressure.

  • In more fragmented hotel markets, OTAs already lead in online distribution. OTA performance in countries in the Middle East and Asia-Pacific is elevated by their high shares of mobile-savvy young travelers with OTA booking preferences.

online travel companies and more

Join us to meet travel's smartest and most savvy individuals seeking to network, create new deals, shake hands with new business partners and investors, and find the latest trends. This is the place to create the crucial connection that will move your business forward.

Price Increase Alert
Ticket pricing will increase on Friday, July 28. Register through Friday to save $500!
RESERVE YOUR PLACE TODAY.