Executive Interview: trivago

Thursday, November 09, 2017 12:20 PM – 12:40 PM
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This once low-key German startup has become a global leader amid the rise of meta in hotel search-shop-buy. Fueled by a 2016 IPO and a global advertising campaign to put the trivago Guy (or Girl) in front of pretty much everyone, trivago must now confront new challenges as a public company bent on global hotel meta-dominance.