From Booking Websites to Chatbots: Leveraging Travel Product DNA

Presented By: Travelsify

Tuesday, November 07, 2017 1:40 PM – 2:15 PM
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The rise of mobile bookings and chatbots fosters the need for greater relevance and trustworthiness in travel offers. Gain an in-depth understanding of the industry’s missing link: travel product DNA data. Explore how the shift from structured to unstructured queries is reshuffling the deck in online travel, and how the key role of the product knowledge base is driving conversions. Learn how travel and lifestyle products are defined by consumers themselves to further build trust and loyalty.