The Power of Data and Digital: The Smarter Way for Traveler Marketers

Presented By: Conversant

Tuesday, November 07, 2017 11:45 AM – 12:20 PM
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You know all the actions your travelers take when they engage with your brand. But what about the wealth of other actions they take and purchases they make, on- and offline? With the right person-level data, you’ll know exactly what to talk to each customer about, across all their devices. And you can do it in a totally anonymized, privacy-protected way.

Explore how to execute the smartest, most efficient digital campaigns for travel marketers by extending the reach of direct mail and email marketing programs into the world of digital to drive bookings and customer loyalty.