What Really Is Customer Loyalty? (Hint: It’s Not All About Your Loyalty Program)

Presented By: Jumpshot

Wednesday, November 08, 2017 1:30 PM – 2:05 PM
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We all tend to think of customer loyalty in terms of points, miles and rewards. But true customer loyalty is about behavior: Do your customers buy travel from other companies in addition to you? Are your best customers really just very frequent travelers who happen to be everyone’s best customer? Are your infrequent customers actually just travelers who buy somewhere else? Learn how online behavioral data is shedding new light on what loyalty actually means.