Headquarters: Sophia Antipolis, France

Leadership: Dénis Lacroix

Amadeus Affinity Shopper is an innovative solution for travelers searching for airfares on airline Web sites. With Amadeus Affinity Shopper technology, the traveler no longer needs to conform to the traditional from-to search concept. Amadeus Affinity Shopper turns the traditional search page on its head. It allows the traveler to express travel needs in a natural way, using parameters such as budget limits, trip type (OW/RT), geography, activities and date ranges. The system rapidly plots the result into a graphical map display of the proposed geography, providing the traveler with inspiring destination ideas that match the search criteria.