Headquarters: Reykjavik, Iceland

Leadership: Ólafur Gauti Guðmundsson, Hjalti Baldursson

Bókun integrates direct online sales with back office and over-the-counter sales using a cloud-based centralized product inventory. Suppliers, resellers, agents and affiliates can collaborate and seamlessly combine, sell and distribute their own services and products alongside partner products – with contracts and invoices managed by the platform.