Headquarters: Richmond, VA U.S.

Leadership: Robert (Bob) Dufour

Fusion is an integrated e-commerce & optimization platform connecting travel distribution partners with ancillary product providers. Using various scoring models, real-time segmentation, & ongoing multivariate testing, the platform delivers ancillary products with the highest propensity of purchase from all available ancillaries. This platform & service provides optimal customer experience & partner financial performance without disrupting the core booking.