Winner: The Most Innovative Startup Company

Website: http://www.proxce.com/

Headquarters: Sunnyvale, CA U.S.

Leadership: Madhu Madhusudhanan, CEO; Srinivas Bhat, Founder & Operations

'Proximity Identity Manager' uses Bluetooth Smart (iBeacons/Eddystone) & Geofence to identify guests in real-time & allows auto check-in & keyless entry to guest rooms at hotels. The system allows the smartphone to be aware of its surroundings & provides more personalized, non-intrusive, contextual content. The system is built to be scalable to different verticals like airports, restaurants, etc. to offer value-added services.