The growing popularity of smartphones and tablets among travelers has proven a challenge in managing the consumer journey. Delivering personally and contextually relevant content is key to providing an integrated customer experience. The travel industry has been constrained by a ‘one-size-fits-all’ content approach, with little regard for individual consumer preferences because it has been technologically impossible. Attend this discussion to explore how ‘robots’ – automated content machines – can now handle most traditional content creation, translation and Internet publishing processes, to accomplish in minutes what has often taken months. In a world where textual content is back in vogue with chatbots and voice assistants, every travel business needs to understand how it’s done.