MediaAlpha is the provider of the travel industry's first and only transparent, real-time bidding platforms for the programmatic buying and selling of travel search media. Through our groundbreaking MediaAlpha for Advertisers platform, we empower travel advertisers to bid programmatically for high-intent travel consumers across leading travel search and comparison sites on a source-transparent basis. For publishers, our MediaAlpha for Publishers platform is the industry's only true native ad serving and supply side platform that enables sellers to take full control over their cost-per-click travel search inventory, through either a private or open marketplace model, to optimize yield and maximize advertising revenue.