The Battleground, designed for early-stage startups, is the best place for innovators to demonstrate fresh ideas in an intimate setting, in front of pre-conference attendees. 

What is Battleground?

During the Battleground, applicants have ten minutes each to demonstrate their innovations to a panel of sometimes ruthless and uncensored judges, and the cheers or jeers of a live audience of conference attendees. In the end, only the three most promising companies win the right to move on to be part of the Summit, where they demonstrate their groundbreaking innovations on the main stage.

Battleground Eligibility Criteria

  • Startup company 36 months or younger
  • Have funding of US$1 million or less
  • Must pass a thorough and rigorous Phocuswright screening
  • Pay the non-refundable $300 application fee
  • Accepted contestants pay $2,500 for entrance to the Battleground and the four-day Phocuswright Conference

Still not Sure?

Not sure what category best fits your innovation? Fill in our interactive form to find out!

Demonstrator Benefits

The demonstrator package provides startups with an affordable and not-to-be-missed opportunity to connect with the travel industry's most influential audience. Your unicorn journey starts here!

All Battleground contestants receive:

  • One registration to The Phocuswright Conference (value US$4,199)
  • Ten minutes of demonstration time on stage during the Battleground
  • URL and logo on the Phocuswright Conference website
  • Listing in the innovator booklet
  • Inclusion in all program schedules
  • Pre-event, on-site and post-event conference promotion
  • Coordinated social media campaigns

The three winners of the Battleground receive the above items PLUS:

  • Ten minutes on the main stage during the Summit
  • A chance to win one of the Summit awards

Add a la Carte Package Items

  • Innovator Showcase kiosk during The Phocuswright Conference
  • Subscription to Phocuswright's Innovation and Global Edition Research Subscriptions for one year
  • Additional discounted registration tickets

Apply to Compete Today

Startup companies (including past demonstrators) are invited to apply based purely on their innovative accomplishments.

The 2016 Battleground event is complete. Please fill in the form to be notified when 2017 information is available.

2017 Information 

Battleground Pricing

The 2016 Battleground event is complete. Please fill in the form to be notified when 2017 information is available.


2017 Information 

Innovation Platform

The Phocuswright Innovation Platform at The Phocuswright Conference consists of three distinct segments – use the links below to learn more:

•   Battleground
•   Summit
•   Launch
•   Compare Category Pricing

Peter Hilton at Phocuswright

We found being part of the innovation summit very beneficial in raising our profile, resulting in a very successful Phocuswright conference. As always it was a well planned and executed event.

—Peter Hilton,

Phocuswright Attendees networking between center stage and travel innovation sessions at the phocuswright conference