Innovation isn't just for startups – established companies are breaking new ground and developing new technologies. This is the stage for established companies that are changing the travel landscape. 

What is Launch?

Launch provides established companies that are ready to unveil a groundbreaking innovation with a spot in the limelight and a chance to wow the travel industry's most savvy and engaged audience during The Phocuswright Conference.

Eligibility Criteria

Companies eligible to apply to Launch:

  • Established companies 48 months or older
  • No funding limit
  • Must be presenting a new, breakthrough and market changing innovation
  • Must pass a thorough and rigorous Phocuswright screening
  • Accepted contestants pay US$20,000 for entrance to Launch and The Phocuswright Conference

Still not Sure?

Not sure what category best fits your innovation? Fill in our interactive form to find out!

Demonstrator Benefits

Launch provides established companies a comprehensive innovator package, including time on stage, a spot in the Innovator Showcase and access to travel's most discerning audience.

All contestants of Launch receive:

  • Two registrations to The Phocuswright Conference (value US$4,199 each)
  • Ten minutes of demonstration time on stage during Launch
  • Video recording of on-stage demonstration
  • Innovator Showcase kiosk during The Phocuswright Conference
  • Access to Phocuswright's Innovation Edition Research Subscription for one year
  • URL and logo on the Phocuswright Conference website
  • URL and logo on the Phocuswright Conference mobile app
  • Company profile in the innovator booklet
  • Inclusion in all program schedules
  • Coordinated social media campaigns
  • Demonstration streamed live
  • Pre-event, on-site and post-event conference promotion
  • Membership to an elite alumni group

Launch Awards

  • Launch People's Choice Award: winner and runner-up

Apply to Compete

Established companies (including past demonstrators) are invited to apply based purely on their innovative accomplishments, regardless of organizational size, age, sector or location and are judged by an esteemed panel of industry professionals and a live voting audience.

Apply through June 30 to save $2,000 on the demonstrator fee!

Apply Today 

Launch Pricing

Review the eligibility criteria and demonstrator benefits and apply early!

Questions? Contact our team for help:
+1 860 350-4084 x505

Early-Bird Pricing Expires June 30

Apply Now 

Innovation Platform

Use the links below to learn more about the Phocuswright Innovation Platform at The Phocuswright Conference:

•   Summit
•   Launch
•   Compare Category Pricing

Hear From Past Winners

Anna Banicevic

Winning the Innovation award helped us gain tremendous exposure to potential partners and investors of a really high caliber - which had an immediate impact on our business.

—Anna Banicevic, Zizoo

Attendees walking and networking