Commitment to Social Responsibility

Phocuswright is committed to lead by example through efforts in offsetting the carbon footprint of our in-person events, supporting responsible tourism and sustainability through education and performing arts partnerships, reducing and reusing waste, creating diverse and inclusive events and more.


Leading by example

Made possible by iSeatz and Thrust Carbon.

Phocuswright is committed to being a leader in environmentally-conscious events by taking proactive, voluntary measures.

We are offsetting the carbon footprint of The Phocuswright Conference including waste, power and water usage, food and beverage and transportation emissions of every attendee.


Sustainable initiatives

Made possible by Aon.

Communities around the world have been hard hit by the pandemic and Phocuswright’s sister company, WebInTravel and their “WiT for Good” initiative has an ongoing partnership with Cambodian-based Phare Ponleu Selpak (PPSA) supporting responsible tourism and sustainability through education and performing arts.

Phocuswright has partnered with this social enterprise to produce sustainable lanyards for The Phocuswright Conference event.

Responsible operations

We offset the carbon footprint of the entire event, including every attendee's emissions from flights, ground transportation, water usage and waste, plus the emissions from producing the conference.

We are working with the host hotel and sustainability organizations to calculate emissions to offset, focusing on reducing and reusing where possible, as well as opting for digital signage when applicable.


A diverse and inclusive event

Phocuswright is working with organizations to improve diversity in the audience. We have sponsored tickets for organizations like RaizUp that help us identify attendees that better represent the diversity of the travel industry and its global representation.

The Diversity in Leadership Program, in partnership with Google, is designed for travel executives and leaders that want to shape more inclusive teams and diverse leadership. The session is open to all attendees interested in shaping more inclusive teams that are reflective of customer needs, built for resilience, innovation, profitability, and are sustainable into the future.

RaizUp will facilitate its #IAmRemarkable Workshop for attendees, which promotes personal and professional development, designed to empower women and members of other underrepresented groups to celebrate their achievements in the workplace and beyond.

CEO-driven business commitment

Phocuswright's parent company Northstar Travel Group is a member of CEO Action for Diversity and Inclusion. It's the largest CEO-driven business commitment to advance diversity and inclusion in the workplace, and includes the I Act On pledge for any individual to take.


Research on attitudes about sustainability

Recently, consumers’ interest in greener, sustainable lifestyle habits has surged. In the travel industry, aligning with consumers’ expectations around sustainable practices is key. While the global pandemic forced leisure travelers to take fewer trips and alter their typical traveling style, purchases and attitudes vary by country and demographic.

This report explores consumers’ trip-planning and purchasing behavior in the frame of sustainability. This includes the environmental impact of the travel products they select, and their attitudes toward environmental conscientiousness for future travel.

Sustainability in European Travel 2021