As we "check out" of 2020, it's clear that users demand more from their experiences. Beyond simple comfort, guests require communication, transparency and the knowledge that their well-being is first and foremost. It requires no leap of logic to see that a strong digital presence is vital and that digital technology will continue to transform the customer experience. The events of 2020 have not only accelerated the need for digital transformation, but they have put significant demand on technology groups across many organizations. It's truly a case of adapt or fall behind.
This discussion focuses on the future of hospitality from a digital technology perspective. Through examples from real clients, Big Nerd Ranch takes a look at the challenges faced and how a digital solution helped customers keep up with users' expectations - be that through refining an existing app or creating a solution from scratch.
- The importance of a user-focused digital experience
- Why personalize matters now more than ever
- How we can take what we've learned in 2020 and apply it to the future