The writing’s on the wall for the old business model. Treasured destinations are being degraded, while inequalities and climate risks worsen under the heavy burdens of tourism. Increasingly, pressure from investors, regulators and customers is building a head of steam. The current system can’t change course – so who will take up the challenge of redefining success and creating the new system?
Building off their just-released Envision 2030 research, Jeremy Sampson, CEO of the Travel Foundation, and Joshua Ryan-Saha, Director at TravelTech for Scotland, will provide the context, and invite participants to bring their entrepreneurial and collaborative spirit to explore this once-in-a-generation opportunity to shift the paradigm for the next 30 years. Tech innovation can – and must - empower destinations, grow the true value of tourism and design out the vulnerabilities embedded in business as usual.
