Headquarters: London, U.K.

Leadership: Founders: Nena Chaletzos, CEO; Richard Chaletzos, CTO

TDNA and IDNA work in collaboration to highlight the buying intents and selling features within a travel e-commerce platform. TDNA provides deep insight on user preferences and search patterns, so a TDNA-empowered OTA can make sure their site is presenting just the content their user cares about. IDNA takes TDNA to the next level by automatically determining the key selling points of a hotel, so users' deeper preferences can be inferred from their browsing habits.