Maggie Rauch

Senior Director, Research
Phocuswright Inc.

Maggie Rauch Senior Director, Research
Ms. Rauch first encountered Phocuswright at a conference at Beijing, two years into her five working in China, and officially joined the team shortly after returning to the U.S. in 2012. She leads market sizing efforts for APAC and the U.S., in addition to overseeing custom projects on a wide range of topics. Maggie also contributes to conference programming, and presents Phocuswright Research at conferences from the U.S. to Hong Kong and Singapore. She speaks Mandarin and spends months each year re-immersing herself in the fast-changing Chinese market.

A graduate of the magazine program at Northwestern University's Medill School of Journalism, Maggie's introduction to the travel business came over several years working as a travel trade editor in New York. Among her hobbies is coaching youth sports (basketball, swimming and water polo) both in Brooklyn and her second home in Southwest China.


Spotlight Interview: Billion Dollar Baby - OYO

OYO Rooms reshaped India’s hotel landscape by fast-tracked technology and standardization for India’s huge long tail of budget independent hotels. The company stunned online travel when it raised $1 billion at a $5 billion valuation this fall. Founder and CEO Ritesh Agarwal shares how he plans to beat back copycats across Asia, and what’s next for one of travel’s most disruptive young companies.

Executive Interview: Booking Holdings

A string of international acquisitions and investments plus a new-ish name to reflect their global position has the industry speculating about what else lies ahead for the former Priceline Group. The leader of Booking Holdings discusses what's in store for its portfolio of sites.

Phocuswright Research: China + Executive Interview: Ctrip and Alibaba

In the world of online travel, there’s everyone else – and then there’s China. The land where mobile is king. Where search engines take a back seat to super apps. And where an ever-growing share of the world’s travel spend originates. In this session, a Phocuswright research presentation sets the stage for a discussion between leading executives shaping the future of the market where the rules of the road are being rewritten at hyperspeed.