Norman Rose

Senior Technology and Corporate Market Analyst
Phocuswright Inc.

Norman Rose Senior Technology and Corporate Market Analyst
For nearly two decades, Norm has been an analyst and consultant focused on emerging technologies and how they impact business practices in the travel industry. He has an extensive background in online, corporate, hospitality and leisure travel-related technology. Norm is renowned for his travel technology expertise, particularly his analysis of the impact of emerging trends such as mobile and social media. Norm leads Travel Tech Consulting, Inc., a firm that partners with Phocuswright to provide technology consulting to travel companies. Founded in 1995, Travel Tech Consulting specializes in developing e-commerce and procurement strategies for all types of travel related technology. This includes deep knowledge of technologies used for reservations, distribution, and marketing. Norm has been an analyst with Phocuswright since 1999 and is the author of numerous publications and articles including Phocuswright’s Mobile: The Next Platform for Travel and Phocuswright and Travel Tech Consulting’s Corporate Travel Technology Today and Tomorrow. From 1982-1988, he held sales and marketing management positions at United Airlines and from 1989 to 1995, Norm was corporate travel manager for Sun Microsystems. At Sun, he worked with a number of third-party developers creating software for the business travel market. This included early prototypes of self-booking tools and expense management systems. Norm holds a B.S. in marketing from the University of Maryland.

Areas of Research
Norm Rose is globally renowned expert in travel technology and distribution. He is a leading voice on mobile technology and innovation as well as travel distribution channels. Norm is an integral part of Phocuswright's annual Travel Innovation Summit.

Sessions

Executive Roundtable: The Remaking of Corporate Travel

Ride hailing, home sharing, mobile, chat: The same forces that have upended consumer travel have infiltrated corporate programs - and the impact is big. The lines get blurrier as non-traditional content continues to blend with the GDS, and leisure extensions to business trips expand traveler expectations. Panelists from all sides of the ecosystem discuss how they are meeting the demands of today’s business traveler while tweaking corporate programs for good.

Executive Roundtable: Airlines - From NDC to LCCs

Passenger jets ushered in the modern travel era, and now air distribution is undergoing a modernization of its own. Widespread NDC adoption opens new doors, while the growth of LCCs changes the competitive landscape. Suppliers and OTAs still seek the ideal customer experience, from search to shop to buy to fly.