Robert Cole

Senior Research Analyst, Lodging and Leisure Travel
Phocuswright Inc.

Robert Cole Senior Research Analyst, Lodging and Leisure Travel
Robert Cole contributes to Phocuswright on topics related to hospitality, technology, distribution and traveler engagement. He has authored numerous papers for Phocuswright and has served in industry leadership roles with the Open Travel Alliance interoperability committee, HEDNA board of directors and as an HSMAI Adrian Awards Platinum/Best of Show judge.

Mr. Cole is also founder of RockCheetah, a hotel marketing strategy and travel technology consulting practice with clients including global hotel brands, travel technology providers, consumer websites, major media groups, travel related service organizations and the U.S. Government. Robert has over 30 years of travel industry experience. Prior to working with Phocuswright, Mr. Cole served as vice president, destination experience for mega-wholesaler Mark Travel; vice president of hotel and car for dynamic packaging pioneer Neat Group; director of hospitality development for Sabre Group; and corporate director of marketing planning for Four Seasons Hotels and Resorts. He holds a B.S. degree from Cornell University's School of Hotel Administration.

Sessions

Executive Interview: Hilton

Hospitality distribution, direct booking campaigns, loyalty programs and evolving the hotel guest experience are only a few items at the top of this new CMO's agenda. Listen in on fresh ideas and what's to come for the hospitality giant.