Arber Deva

Senior Director, Head of Distribution Solutions
Lufthansa Group

Arber Deva Senior Director, Head of Distribution Solutions
Arber is responsible for the functional development of NDC, the technical and commercial provider management of large distribution industry players for Lufthansa Group Hub Airlines (Austrian Airlines, Lufthansa, SWISS).and leads a team of >20 people across the locations Frankfurt, Vienna and Zurich.

He is also the Chair of IATA Shop Order Board, the steering board for Offer & Order Management (NDC/ONE Order) on industry level.

With previous agency background, Arber began his airline career in 2007 at Swiss International Airlines. He built up his profound commercial airline experience in various positions in Sales, Product Management, Kaizen Lean Management and Corporate Strategy at Swiss International Airlines. Until 2016, he headed a program for the implementation of new offering, Branded Fares and Ancillaries.


Thursday, November 21, 2019
12:55 PM – 1:20 PM

Executive Roundtable: Air Distribution Confusion - New Rules, New Roles

Ready or not, new standards are affecting all facets of travel distribution. IATA’s NDC and One Order are spurring new approaches to content, business models, customer records and, soon enough, traveler engagement. Is it just a matter of time before the promise of personalized offers, on-the-fly bundles, and dynamic pricing make the current way of selling airline tickets obsolete? In this detailed discussion, stakeholders debate the new facets of airline distribution and their impact on the entire travel distribution landscape.

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