Cady Wolf is responsible for driving Sojern’s commercial strategy for the Americas with hotels, attractions, and tourism partners. With more than 20 years of experience working with marquee global brands in the travel technology space, she has worked seamlessly across B2C, B2B, and SaaS focused companies. Prior to Sojern, Cady founded A23 Advisors an executive consulting firm. She has also held commercial leadership roles including at Switchfly where she was SVP of Global Sales and at Travelocity where she was VP of Partner Marketing, Americas. She currently serves on several industry advisory boards and founded Women in Travel Tech and the Sojern Women’s Group.