Colleen Coulter

Head of Industry, Travel
Facebook Inc.

Colleen Coulter Head of Industry, Travel
As the head of Travel at Facebook, Colleen Coulter partners with some of the world's largest travel brands, helping them connect to consumers in a mobile-first world. She helps them drive business results throughout the travel journey using Facebook's family of apps, including Facebook, Instagram, Messenger, and WhatsApp. Colleen has been at Facebook since 2013, and joined the travel vertical after four years. Since then, she has led the travel initiative, representing the needs of the industry to Facebook's product and measurement teams to continually advance their solutions. She has developed important partnerships with major brands and agencies, supporting them to achieve their goals through industry-leading marketing solutions and growth strategies.

Prior to Facebook, Colleen worked as a consultant at the Boston Consulting Group, working across industries on consumer-focused growth strategies and profitability and process improvement. Colleen earned her master's in business administration from Stanford's Graduate School of Business and a bachelor's degree in Philosophy, Politics, and Economics from the University of Pennsylvania. She is based in Brooklyn with her husband and son, and enjoys running, exploring new restaurants, and of course, traveling.

Sessions

Wednesday, November 18, 2020
12:35 PM – 1:00 PM EST

Executive Roundtable: Building Trust and Staying Relevant - Martech to the Rescue

At a time when consumers are hesitant to travel, how can technology help brands and destinations become and stay relevant? Our panelists explore ways in which marketers can connect with audiences and build trusted relationships even in difficult times.

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