Spencer Lee

Chief Executive Officer

Spencer Lee Chief Executive Officer
Spencer joined the AirAsia Group in 2006 serving the company in different key roles. In 2015 Spencer became the Commercial Director of AirAsia Malaysia, overseeing multiple portfolios including marketing, S&D, digital, ancillary, revenue management, partnerships and loyalty. In the last 2 years of his service, he grew the commercial revenue by 258% with only 121% capacity increase.

With 13 years of experience with the airline, Spencer was appointed the COO of airasia.com in Aug 2019 to spearhead the digital transformation of airasia.com into a travel tech and lifestyle platform, focusing on non-airline businesses including hotels, experiences, deals and other lifestyle offerings.

Spencer now holds the responsibility to transform BIG Loyalty into a comprehensive lifestyle rewards platform with BIG Points as the universal digital currency. Under his leadership, in the short span of one year, the company's revenue increased remarkably by almost 60% compared to the year before.