Spencer joined the AirAsia Group in 2006 serving the company in different key roles. In 2015 Spencer became the Commercial Director of AirAsia Malaysia, overseeing multiple portfolios including marketing, S&D, digital, ancillary, revenue management, partnerships and loyalty. In the last 2 years of his service, he grew the commercial revenue by 258% with only 121% capacity increase.
With 13 years of experience with the airline, Spencer was appointed the COO of airasia.com in Aug 2019 to spearhead the digital transformation of airasia.com into a travel tech and lifestyle platform, focusing on non-airline businesses including hotels, experiences, deals and other lifestyle offerings.
Spencer now holds the responsibility to transform BIG Loyalty into a comprehensive lifestyle rewards platform with BIG Points as the universal digital currency. Under his leadership, in the short span of one year, the company's revenue increased remarkably by almost 60% compared to the year before.