Chris Silcock is Executive Vice President and Chief Commercial Officer for Hilton. He leads the company’s global Commercial team including technology, sales, revenue management, distribution, enterprise data and analytics, marketing, and customer engagement, loyalty & partnerships.
Mr. Silcock has over 20 years of experience with Hilton, and can be credited with leading the company’s global sales modernization process, and transitioning revenue management to a data-driven discipline delivering consistent and meaningful market outperformance. Mr. Silcock also created Hilton’s first enterprise data and analytics team, bringing advance analytics to the forefront of real-time decision making.
Prior to this role, Mr. Silcock held a number of positions at the company, including Head of Revenue Management and Online and Regional Marketing, and Vice President of Revenue Management. He has also held a number of regional revenue and project roles across the business, as well as several positions at the company’s properties. Mr. Silcock began his career with Hilton as a catering and banquet waiter at Hilton Watford.
In addition to his time at Hilton, Mr. Silcock worked in a consulting capacity with several hospitality companies, including large international chains, as well as smaller operators and independent hotels across Europe. He currently serves as a member of the board for Groups360, a leading online marketplace for meetings; he previously served on the board of Roomkey, a joint venture of six global hospitality companies, including two years as the board’s chairman. Mr. Silcock holds a bachelor’s of science degree in Computer Studies from University of Essex and studied music prior to his hospitality career.