Established in 2005, T2RL specializes in complex technology procurement processes, encompassing all airline business models and technology vendors worldwide. Over 60 airlines have chosen T2RL to help define and execute their procurement strategies. Cory joined the T2RL team as Co-CEO in April 2021, and is currently leading the company’s expansion into distribution advisory services.
Cory is a leading travel technology innovator and 20-year veteran of American Airlines, where he led American’s strategies for distribution, travel agency incentives, and programs for corporate customers of all sizes. He has been instrumental in driving global adoption of technologies that open up new possibilities and economic streams for travel companies. Cory was a pioneer in the airline distribution technology which was later codified by the International Air Transport Association (IATA) as its New Distribution Capability (NDC) standard. In part because of his strategic work, consumers can more easily compare airline products and airlines have access to a new, significant competitor to global distribution systems.