Rita Jusztina Varga


2022 Phocuswright Conference speaker

Rita Jusztina Varga CEO
Based in Berlin, Rita is the Managing Director of Raizup, development platform, and DEI Consultancy Founding and Co-Founder of HERA by Hotel ResBot, an AI powered Email Reservation Assistant for Hotels and Travel Agencies.

Before shifting focus to EdTech, Rita has been involved with mainly travel technology, in various sales and account management roles with organisations, like BudgetPlaces, vueling Airlines, Availpro / D-Edge, Infor. Her work with WHTT led to her being selected as Phocuswright Young Leader 30 under 35 twice.

Rita is also a Gold Tier certified #IamRemarkable by Google trainer, empowering women and underrepresented groups to speak openly about their accomplishments in the workplace and beyond, thereby breaking modesty norms and glass ceilings.

Originally from Hungary, Rita lived in 6 countries during the past 18 years and
is mother to two young children.

“With individual action and collective effort, we can change the world.”

“The biggest advocate for your career is yourself. Learning how to talk about your accomplishments and promote yourself is part of the journey to self confidence. It is part of my personal mission to thrive sustainable change and it starts with you.”