Mitra Sorrells

Editor in Chief

2023 Phocuswright Conference speaker

Mitra Sorrells Editor in Chief
Mitra Sorrells has more than 20 years of experience as a journalist for a variety of digital, print, and broadcast outlets.

She began as a reporter and producer for local television stations in the Carolinas and Ohio and most recently served as technology editor and Orlando bureau chief for BizBash, a leading trade media for the event industry.

She has a B.A. in journalism from the University of North Carolina at Chapel Hill (and will gladly discuss Tar Heel basketball with anyone who will listen!).


Tuesday, November 14, 2023
10:40 AM – 11:00 AM MST

Executive Interview: A Sea Change - Technology and the Cruise Experience

Transforming guest experiences through technology and innovation has been a hallmark of this executive's career. Hear how he plans to enhance the magic of cruises as the segment continues its magnificent recovery.

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Wednesday, November 15, 2023
3:05 PM – 3:30 PM MST

Executive Panel: Super Connected

Combining multiple tasks into one app sounds convenient, but do customers want it? Businesses keep adding onto their apps in hopes of keeping customers on longer but does it really grow dollar share?

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