Elo was launched in 2011 by three of Brazil's largest banks (Banco do Brasil, Bradesco and CAIXA), and is the first 100% Brazilian credit card brand. In order to be a robust and comprehensive brand, Elo offers a wide range of products and services aimed at all audiences. Elo is accepted in 7.5 million establishments across the country, and is also the first national credit card brand with international acceptance. Through a partnership with the Discover Network, the cards can be used for purchases in 190 countries and territories. Elo has approximately 125 million cards issued.