MediaAlpha provides the travel industry's first and only transparent, real-time bidding platforms for the programmatic buying and selling of travel search media.
Through MediaAlpha for Advertisers, we empower travel advertisers to bid programmatically for high-intent travel consumers across leading travel search and comparison sites on a source-transparent basis, to increase campaign ROI.
Through MediaAlpha for Publishers, we provide travel publishers the most powerful inventory management, ad serving, and unified demand management platform that enables full control over cost-per-click travel search inventory, through a private or open marketplace model, to optimize yield and maximize advertising revenue.