PERE is a digital platform that makes it easier for hotels to profit when they send new customers to other businesses via personal referrals. For example, hotel concierges use PERE to make revenue when they refer a hotel guest to a local restaurant, who in return use PERE to pay a small fee to the hotel.
Hotels - responsible for sending restaurants a steady flow of personal referrals - are forced to fork out big bucks just to get guests to their properties, much of that going to online travel agencies who charge up to 30% commissions for referrals. With profits shrinking, you’d think that hotels could simply recover those earnings when they refer their guests to nearby businesses. If hotels are paying when they receive a guest referral, shouldn’t they be paid when they make a guest referral?