Advanced Call Intelligence by ResponseTap goes beyond call tracking, connecting the customer journey to the phone call with complete attribution. This technology connects online visitor behavior with phone calls, providing a single customer view across disparate channels, giving insight into the full customer journey, at a visitor level. This allows marketers to optimize campaigns and content around calls, link sales to call outcome and call centers to start the conversation where the online journey left off, improving the overall customer experience.

Find out more at responsetap.com.