Where the tours and activities segment shines

The tours and activities segment has always had a home at The Phocuswright Conference. Even before our 2011 landmark study on the in-destination activities market, The Phocuswright Conference featured the leading companies, technologies and executives from the segment.

Attendees that represent the biggest companies in online travel – as well as the most nimble and innovative upstarts – come poised to network and join the in-depth, strategic discussions moderated by unbiased and expert analysts and executives.

Integral players in the tours and activities segment, as well as the global travel industry, rely on Phocuswright to cement their position and give them the competitive edge they need to future-proof their businesses.
The biggest platforms and innovators in tours and activities:

All in one place. This is where the most successful and influential companies and leaders in the segment interact to create new partnerships, exchange ideas and understand what competitors are doing.

Be among the leaders in tours and activities.

Register Now

When no one else was paying attention, we brought the segment to the forefront. The following sessions are specifically geared toward the tours and activities sector: 

  • Buzzing With Activity: Tours and Activities Panel
    It's the activities on the ground that inspire travelers to go places. More travelers buy a tour, activity or attraction ticket on trips than any other type of travel product, including flights, hotels, private accommodation, car rental or cruise. Hear from travel activities leaders who are transforming the segment that's been attracting a slew of hot investments and acquisitions and what it means for the travel ecosystem.
    Speakers
    Ruzwana Bashir, Founder and CEO, Peek
    Eric Gnock Fah, Co-Founder, President and COO Klook
    Jonne de Leeuw, Principal, HPE Growth Capital
  • Executive Interview: Expedia
    Home rentals, tours and activities, event tickets ... the list of services keeps growing for the biggest online travel seller by sales. One year after taking the reins, hear from Expedia's CEO on what else is catching his eye and plans to maintain the company's lead position.
  • Airbnb: The One Stop Shop?
    Continuously changing the way we travel, the startup that made home sharing massive is moving beyond accommodations to look more like a full-service travel company. From hotel options and loyalty iniatives to experiences and travel stories, hear from Airbnb's newly appointed president of homes division on where the home-sharing giant is headed next.
  • Executive Interview: Booking Holdings
    A string of international acquisitions and investments plus a new-ish name to reflect their global position has the industry speculating about what else lies ahead for the former Priceline Group. The leader of Booking Holdings discusses what's in store for its portfolio of sites.
  • Executive Interview: Ctrip
    'Online' is a dated word in China, where mobile rules the entire search-shop-buy experience. Hear from Ctrip's CFO on how the market leader plans to maintain its position at home while also expanding its presence globally.
  • Executive Roundtable: Street Talk
    Phocuswright's signature session is dedicated to the intersection of finance, investment, M&A, IPOs and the world's largest industry: travel, tourism and hospitality. Wall Street's leading analysts on digital, travel and hospitality share their perspectives on where the money, the market and its movers will go next.
  • Executive interviews and keynotes with more leaders in online travel
    Phocuswright analysts lead the conversation with executives from Skyscanner, Lyft, AccorHotels, Hilton Hotels, TripAdvisor, KAYAK, Wall Street's smartest investors, and more.
  • Innovation Summit and Launch
    Phocuswright is travel's stage for innovation. The companies represent the most innovative in two categories – Innovation Summit (young companies) and Launch (established companies). The program is packed with market-changing innovations presented in a fast-paced, no-holds-barred environment.
  • Breakout sessions that advance the industry.
    This is where the industry transforms theory into practice. During breakouts, attendees receive educational content from industry leaders in an intimate, interactive environment to discover, learn and hone skills.


In addition to the unprecedented networking opportunities, tours and activities executives should expect:

  • Executives from every major online travel company
  • Potential investors and partners 
  • The latest innovations impacting the traveler lifecycle
  • Research presentations and sessions geared toward the evolving travel and distribution market, regions like India and Europe, plus the state of digital travel
  • The leading intermediaries and business partners distributing travel products
  • Valuable sessions on how the broader digital travel market impacts the traveler lifecycle

Tours and activities-related attending companies:

  • Airtkt.com
  • AccorHotels
  • Agoda
  • Airbnb
  • Airtkt.com
  • Alibaba Group
  • Amadeus
  • Apple
  • Arival
  • AutoRentals.com
  • Booking Holdings
  • Checkfront
  • CIE Tours International
  • Clicktripz
  • Collette Travel
  • Context Travel
  • Culture Trip
  • Ctrip
  • Despegar.com
  • DiDi Chuxing
  • Endless Vacation Rentals/Wyndham
  • Expedia
  • ExpertFlyer
  • Fat Tire Tours
  • Globus family of brands
  • Google


  • Hotwire
  • Klook
  • Lastminute.com Group
  • Leisure Pass Group
  • Liftopia
  • Livn
  • MakeMyTrip Ltd.
  • Musement
  • OpenTable
  • Peek
  • Priceline
  • Redeam
  • Rezdy
  • StubHub
  • Tiqets BV
  • ToursByLocals
  • TourRadar
  • Travelport
  • TripAdvisor
  • Viator
  • Vivid Seats
  • Walks
  • Wyndham Hotels and Resorts
  • ...and more