Where the tours and activities segment shines

The tours and activities segment has always had a home at The Phocuswright Conference. Even before our 2011 landmark study on the in-destination activities market, The Phocuswright Conference featured the leading companies, technologies and executives from the segment.

Attendees that represent the biggest companies in online travel – as well as the most nimble and innovative upstarts – come poised to network and join the in-depth, strategic discussions moderated by unbiased and expert analysts and executives.

Integral players in the tours and activities segment, as well as the global travel industry, rely on Phocuswright to cement their position and give them the competitive edge they need to future-proof their businesses.
The biggest platforms and innovators in tours and activities:

All in one place. This is where the most successful and influential companies and leaders in the segment interact to create new partnerships, exchange ideas and understand what competitors are doing.

Be among the leaders in tours and activities.

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When no one else was paying attention, we brought the segment to the forefront. The following sessions are specifically geared toward the tours and activities sector: 

  • Executive Interview: GetYourGuide & Klook
    Eric Gnock Fah, Co-Founder & COO, Klook
    Johannes Reck, CEO & Co-Founder, GetYourGuide - Session description coming soon.
  • Executive Interview: TripAdvisor
    Steve Kaufer, CEO, TripAdvisor - Session description coming soon.
  • Keynote + Executive Interivew: Kara Swisher
    Kara Swisher, Editor at Large of Recode; Host, Recode Decode Podcast; Executive Producer, Code Conference - Session description coming soon.
  • Executive Interview: Booking Holdings
    Glenn Fogel, CEO, Booking Holdings - Session description coming soon.
  • Executive Interview: Expedia
    Mark Okerstrom, President & CEO, Expedia Group, Inc. - Session description coming soon.
  • Executive Interview: KAYAK
    Steve Hafner, Co-Founder and CEO, KAYAK - Session description coming soon.
  • Innovation Summit and Launch
    Phocuswright is travel's stage for innovation. The companies represent the most innovative in two categories – Innovation Summit (young companies) and Launch (established companies). The program is packed with market-changing innovations presented in a fast-paced, no-holds-barred environment.
  • Breakout sessions that advance the industry.
    This is where the industry transforms theory into practice. During breakouts, attendees receive educational content from industry leaders in an intimate, interactive environment to discover, learn and hone skills.

See the full program here.

In addition to the unprecedented networking opportunities, tours and activities executives should expect:

  • Executives from every major online travel company
  • Potential investors and partners 
  • The latest innovations impacting the traveler lifecycle
  • Research presentations and sessions geared toward the evolving travel and distribution market, regions like India and Europe, plus the state of digital travel
  • The leading intermediaries and business partners distributing travel products
  • Valuable sessions on how the broader digital travel market impacts the traveler lifecycle

Tours and activities-related attending companies:

  • Airbnb
  • Entertainment Benefits Group
  • GetYourGuide
  • Leisure Pass Group
  • Peek
  • Questo
  • Servantrip
  • Shore Excursions Group
  • Traveling Spoon
  • Tiqets
  • ToursByLocals Inc.
  • Tripadvisor
  • Walks
  • Withlocals
In addition to your industry peers, the most influential companies directly impacting your distribution are fully engaged at the Phocuswright Conference. Partners from travel agencies, OTAs, TMCs, metasearch, search and GDSs are joined by technology disruptors, innovators and upstarts focused on the airline industry.

View all attendee companies here