Where the tours and activities segment shines

The tours and activities segment has always had a home at The Phocuswright Conference. Even before our 2011 landmark study on the in-destination activities market, The Phocuswright Conference featured the leading companies, technologies and executives from the segment.

Attendees that represent the biggest companies in online travel – as well as the most nimble and innovative upstarts – come poised to network and join the in-depth, strategic discussions moderated by unbiased and expert analysts and executives.

Integral players in the tours and activities segment, as well as the global travel industry, rely on Phocuswright to cement their position and give them the competitive edge they need to future-proof their businesses.
The biggest platforms and innovators in tours and activities:

All in one place. This is where the most successful and influential companies and leaders in the segment interact to create new partnerships, exchange ideas and understand what competitors are doing.

Be among the leaders in tours and activities.

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When no one else was paying attention, we brought the segment to the forefront. The following sessions are specifically geared toward the tours and activities sector: 

  • Breakout: The Future of Experiences: Tours, Activities, Attractions
    Claudio Bellinzona. COO, Musement
    Luciano Bullorsky, President, ToursByLocals Inc.
    Bruce Rosard, Co-founder & COO, Arival
  • Executive Panel: Tours, Activities and Timing - Getting it Right
    Luuc Elzinga, Founder & President, Tiqets
    Laurence Miall-d'Août, Chief Commercial Officer, Go City
    Tao Tao, Co-Founder & COO, GetYourGuide
  • Executive Interview: New Kid on the Block
    Matt Goldberg, CEO, Tripadvisor

    Taking over the reigns from the founder after 22 years is a challenge that this media giant's CEO doesn't take lightly. Hear what's changed and what's the same from Tripadvisor's new leader.
  • Executive Panel: Street Talk
    Naved Khan, Director, Truist Securities
    Mark Mahaney, Senior Managing Director, Evercore
    Lloyd Walmsley, Managing Director, UBS

    Phocuswright's signature session dedicated to the intersection of finance, investment, M&A, IPOs and the world's largest industry - travel, tourism and hospitality. Wall Street's leading analysts on digital, travel and hospitality share their perspectives on where the money, the market and its movers will go next.
  • Executive Interview: A Giant Refresh
    Peter Kern, Vice Chairman and Chief Executive Officer, Expedia Group

    He steadied the ship during wild turbulence and then enjoyed an epic turnaround. The CEO of one of the world's largest travel providers talks turkey about prospects, patience and potential headwinds.
  • Keynote + Interview: What's New at Google
    Nelson Boyce, Managing Director, Travel, Google

    Google unveils its latest insights on consumer behavior in a dynamic presentation/interview style session.
  • Executive Interview: Disrupting Disruption
    Steve Hafner, CEO, KAYAK

    With so much uncertaintly remaining in travel, how do you buck the trend? One of travel's longest-reigning founders explains how to relish the best times while surviving the worst.
  • Executive Panel: The Bridge Series - The New World Beckons
    Caesar Indra, President, Traveloka
    Frederic Lalonde, CEO & Co-Founder, Hopper Inc.
    Damian Scokin, CEO, Despegar.com Inc.

    The battle for travelers’ trust and loyalty has begun anew. OTAs are responding to demanding post-pandemic travelers’ needs by leveraging new technologies and creating new products. Titans and Trailblazers from across the globe bridge perspectives, ideas and solutions.
  • Executive Panel: Fintech - Travel's Secret Weapon
    Brian Barth, CEO and Co-Founder, Uplift, Inc.

    Rewards, perks, payment plans, and trip protection motivate travelers and connect suppliers, but are they true differentitators? Veterans and hopefuls provide perspective on how Fintech can transform relationships among travelers, suppliers, financial institutions and intermediares.
  • Innovation Summit and Launch
    Phocuswright is travel's stage for innovation. The companies represent the most innovative in two categories – Innovation Summit (young companies) and Launch (established companies). The program is packed with market-changing innovations presented in a fast-paced, no-holds-barred environment.
  • Breakout sessions that advance the industry.
    This is where the industry transforms theory into practice. During breakouts, attendees receive educational content from industry leaders in an intimate, interactive environment to discover, learn and hone skills.
  • Plus, executives from the biggest companies in travel like Google, Expedia, Tripadvisor, Hopper, Despegar, MakeMyTrip, Amadeus, GetYourGuide and much more. There are numerous companies and attendees presenting the latest tech innovations and more that the finance sector must keep top of mind.

See the full program here

In addition to the unprecedented networking opportunities, tours and activities executives should expect:

  • Executives from every major online travel company
  • Potential investors and partners 
  • The latest innovations impacting the traveler lifecycle
  • Research presentations and sessions geared toward the evolving travel and distribution market, regions like India and Europe, plus the state of digital travel
  • The leading intermediaries and business partners distributing travel products
  • Valuable sessions on how the broader digital travel market impacts the traveler lifecycle

Tours and activities-related attending companies:

  • Entertainment Benefits Group
  • GetYourGuide
  • Holibob
  • LocalAdventures
  • Stay22
  • Tiqets
  • ToursByLocals
  • Tripadvisor
  • TUI Musement
  • Viator
In addition to your industry peers, the most influential companies directly impacting your distribution are fully engaged at the Phocuswright Conference. Partners from travel agencies, OTAs, TMCs, metasearch, search and GDSs are joined by technology disruptors, innovators and upstarts focused on the airline industry.

View all attendee companies here

Research related to tours and activities:

Our research is the foundation that drives the program content.
The latest research on tours and activities.
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