Diversity in Leadership Program

Wednesday, November 11

The Diversity in Leadership Program is sponsored by
Phocuswright's Diversity in Leadership program sparks discussions and actions around the gender gap, diversity, anti-bias and allyship, recruitment and much more. Our 2020 program at the global conference will be focused on recruiting and culture.

Travel has been pushed to the brink, but we’re coming back! Many travel companies and travel distribution technologies have been forced to make tough choices that have significantly reduced their teams during the COVID-19 pandemic. As the burden of care and education increases with closed schools and lockdowns globally, women at all levels are stepping off the career path—for now. This, of course, is disproportionately impacting people of color. At the same time, recent research by McKinsey & Co. reaffirms that teams with diverse perspectives—and leadership--perform better and thrive by innovating during tough situations.

What practical steps can we embrace as an industry as we rebuild strong, diverse, inclusive teams? What are some best practices that can inform our decisions as we intentionally recruit people to reflect the diverse needs of the consumer travelers we ultimately serve?

Join us as we discuss recruiting and culture as we navigate our way back from the brink and into the future of travel.
Wednesday November 11
Diversity in Leadership
All times shown are EST (UTC -5).
11:00 AM
2:00 PM
Welcome to the Diversity in Leadership Program Sponsored by: Google
After successfully sparking discussions and actions around Women's Leadership in the travel technology space, Phocuswright broadens the focus at ... [read more]
Kimberly Newbury, Vice President, Sales, Phocuswright Inc.
11:00 AM – 11:10 AM
Expedia Group Ally Skills Workshop
Moving to another date and time! Those who have signed up will be notified by email asap.

Expedia Group believes ... [read more]
Rachel Luff, Global Inclusion & Learning, Allyship Lead, Expedia GroupZack Rubinstein, Global Inclusion & Diversity, Head of Inclusion Learning, Expedia Group
12:30 PM – 2:00 PM
HeForShe Male Ally Skills WorkshopSupported by: Google
An ally can be someone who amplifies women’s voices, who educates themselves about different identities and experiences, someone who challenges the ... [read more]
Simon Gallow, Advocate, UN Women UK
12:30 PM – 2:00 PM

He For She Male Allyship Workshop

This workshop is made possible by the support of
This workshop is made possible by the support of Google.

UN Women Solidarity Movement for Gender Equality

An ally can be someone who amplifies women’s voices, who educates themselves about different identities and experiences, someone who challenges the status quo and someone who takes action. Male allies are those men committed to building positive relationships with women, taking into consideration the inequalities present in the world today and taking everyday actions to address them.

We invite men to join this session to learn more about this global movement that is normalizing what it means to stand with women for equality.

  • Global Context: Setting the scene for the gender equality challenge we face, we are still 100 years to achieving parity between women and men.
  • Data and Evidence: Harnessing key data and international evidence to outline what the challenges are, and the role we all have to play.
  • Case Studies: Using examples of men in business and politics, as gatekeepers, who have demanded change for women and girls.
  • Tangible Action: Discussing practical, every day actions men can take as allies to advance equality in the workplace .
  • Stereotypes: An open and frank discussion exploring how norms, expectations and stereotypes can hold men, women, and all genders, back.
  • Applying this to travel: Looking at how there are unique barriers in hospitality and travel, and how we can take decisive action to respond to this.
  • Commitment: Asking all participants to make a HeForShe commitment for change, including access to further info and resources.

Moderator: Simon Gallow, Advocate, UN Women UK

Learn more about the workshop here.

Space is limited and pre-registration is required.

Expedia Group Ally Skills Workshop

Expedia Group believes allyship is a catalyst for change, whether it is engaging in the conversation, developing your own mindset or the mindset of others, and ultimately being part of a culture where everyone is welcome and feels they can succeed. The moderators Zack Rubinstein and Rachel Luff are part of the Global I&D team at Expedia Group leading Inclusion Learning strategies.

Expedia Group defines "ally" as any person who wants to take action for the equality of a marginalized group that they're not a part of, and they credit the video “5 Tips for Being an Ally” featuring @chescaleigh for this definition. And while "ally" is traditionally used as a noun, we now need to think about it as a verb. Allyship isn’t an identity, but an action. By being an ally, and specifically by understanding your own privilege and actively taking action to support others, you can create more inclusive workspaces and communities. In other words, being an ally is something you do ... and not something you are. And the best part? Allyship is something that everyone can practice. Space is limited and pre-registration is required.

Zack Rubinstein, Senior Program Manager, Global I&D team
Pronouns (He/Him/His)

Rachel Luff, Inclusion & Learning Program Manager, Global I&D team
Pronouns (She/Her/Hers)

2020 Speakers

Let your voice be heard

In Phocuswright-style, we'll deliver data and trends, brilliant leaders, discussions, challenges and calls-to-action. All of this designed to encourage growth and smart thinking around tough topics.

If you would like to contribute and can share your own initiatives toward Diversity in Leadership, please contact us

Contact Us

How can I participate?
  • Please attend and encourage your colleagues to also participate.
  • Tell people who are attending The Phocuswright Conference Online 2020 to join the session to support this initiative.
  • Become a sponsor of the Diversity in Leadership event. Contact us for more information.
“Our latest analysis reaffirms the strong business case for both gender diversity and ethnic and cultural diversity in corporate leadership— and shows that this business case continues to strengthen. The most diverse companies are now more likely than ever to outperform non-diverse companies on profitability.”
Diversity Wins: How Inclusion Matters - McKinsey & Co. May 2020

57% of women and 38% of men cite ‘bias among management’ as an obstacle for travel industry professionals to rise to the top according to the 2019 Phocuswright Gender Equity Study

“We see bright spots at senior levels. But companies need to focus their efforts earlier in the pipeline to make real progress.”
LEAN IN Study - Women in the Workplace 2018
“More senior leaders at companies – 73% – say achieving equality for women in the workplace is a priority, up from 56% four years ago.​” ​
Vanessa  Fuhrmans, Oct. 15, 2019 ​ - The Wall Street Journal

“Research from Harvard Business School and other sources advises companies to recruit a diverse team and specifically ensure there is an environment where members feel comfortable and confident expressing their opinions. It’s critical that team members don’t feel intimidated in group sessions, allowing for their best thinking to come forward. Thus, I would expect diverse leadership teams to solve problems more effectively.”
Kweilin Ellingrud, Jan 20, 2019 - Forbes