Innovation: Launch

Tuesday, November 16, 2021

Innovation isn't just for startups – established companies are breaking new ground and developing new technologies. Innovation: Launch at The Phocuswright Conference is the platform for established companies that are changing the travel landscape. 

What is Launch?

Launch provides established companies that are ready to unveil a groundbreaking innovation with a spot in the limelight and a chance to wow the travel industry's most savvy and engaged audience during The Phocuswright Conference.

Eligibility Criteria

  • Established company five years or older
  • Must have a new, breakthrough and market-changing innovation to present
  • All interested companies will complete an interview with Phocuswright analysts to be considered
  • Accepted contestants pay a fee for entrance to Launch and The Phocuswright Conference


Innovation: Launch provides established companies a comprehensive package, including presentation time, a spot in the Innovator Showcase and access to travel's most discerning audience.

All contestants of Innovation Launch receive:

  • 9.5-minute program segment (demo and feedback/Q&A)
  • Two registrations to The Phocuswright Conference
  • Video recording of demonstration
  • Kiosk package on the exhibitor floor during The Phocuswright Conference (upgrades available)
  • Company profile on website and networking platform
  • Inclusion in all program schedules
  • PhocusWire interview
  • Live streaming and on-demand recording of session for all attendees
  • Pre-event article on PhocusWire featuring all Launch innovators
  • Pre-event, on-site and post-event conference promotion
  • Membership to an elite alumni group

Innovation: Launch Awards

  • Launch People's Choice Award: winner and runner-up

View all award information here.

Stay tuned for 2021

2021 applications will open soon.

Stay Tuned