Exclusive Master Class

A New Era for Hotel Sales, Distribution & Operations: The AI Revolution

Purpose and Learning Goals:

This class aims to equip hotel general managers, operators and marketers with the knowledge and strategic insights needed to integrate AI technologies into their service operations, enhancing guest experiences and optimizing internal processes. Participants will learn how AI can drive personalization, streamline operations, boost revenue, and redefine marketing in the hospitality sector.

The session will empower managers to navigate the ethical and practical challenges of AI adoption, preparing them to lead AI-driven transformations within their hotels. Through real-world case studies and interactive discussions, attendees will gain actionable strategies to implement AI, foster an AI-ready culture, and stay ahead of industry trends, positioning their hotels for success in the evolving hospitality landscape.

Who Should Join:

This opportunity is designed for professionals in general management, commercial, marketing, distribution, technology, operations, and innovation roles working at:

• Global hotel chains
• Mid-size hotel groups and brands
• Independent and boutique hotels
• Owners and operators
• Hospitality executives shaping the next chapter of travel

Whether you lead a global portfolio or manage a single property, your perspective matters - and The Phocuswright Conference is where hospitality voices meet the broader travel ecosystem.