Media costs are ballooning and advertiser media budgets can’t keep up. As a result, marketers are scrambling to find the best deals on media inventory. But is the effort worth it? Experts from Nielsen, the leader in media measurement and analytics, discuss how dominant media strategies are failing the industry. Join them as they share a bold vision for a pivot that marketers need to make to stay successful in the coming years, and the hidden costs of staying the current course.