Many of us have experienced chatbots. But there’s so much more to generative artificial intelligence than just typing or screaming “AGENT!” From airlines and hotels to airports and tour operators, travel and hospitality companies are leveraging generative AI to transform customer experiences and drive operational efficiency. Join AWS in this immersive session to discover new use cases and gain actionable insights to navigate your generative AI journey with confidence. We’ll candidly discuss challenges and share real-world examples on companies across the industry who are driving results with generative AI. Whether you think FM tuning is finding your favorite radio station or you’re running multiple Large Language Models (LLMs) - no matter where you are in your journey - this session will elevate your generative AI game and equip you with the tools to drive meaningful innovation.
