Sometimes it feels like conversations about travel loyalty are getting lost in the sauce. At its root, loyalty is about motivating travelers to patronize brands consistently over time, but dialogue has often strayed into a web of jargon around points, miles, programs and transfers. New Phocuswright research looks at the "big picture" around loyalty. Let's explore how travelers develop their relationships with brands, the experiences that motivate repeat usage and where programs and points can fit into the mix.
