Event: 2019 Phocuswright Conference
Category: Startup Company
HQ: Bay Area, CA U.S.
Principal(s): Norris Tie, CEO; Tim MacDonald, CTO
Funding: We have been bootstrapped since we incorporated. However, we've gained non-dilutive funding from StartX, a few Stanford University programs, and a USAF contract.
Product Description: Our aircraft uses aerodynamic shaping to mute its sonic boom, enabling supersonic overland flight for the first time ever. It cuts flight times in half at business class prices. It carries up to 70 passengers in premium economy style seating and can fly up to 5,750 miles (think LA - LHR in six hours) at Mach 1.8. We expect to enter service in the 2030 timeframe.
Business Model: We sell aircraft primarily to airlines and lessors. We also will sell to any other individuals or organizations who want to purchase our aircraft, including the USAF.
Competitors: Boom Supersonic is the main competitor as we both design supersonic commercial aircraft. However, their aircraft is designed for only overwater flights and cannot fly supersonic overland.
Competitive Edge: We will introduce supersonic overland flight for the first time by muting our aircraft's sonic boom using aerodynamic shaping techniques. Our airline customers can then fly you coast to coast in under three hours.
Market Opportunity: Muting the sonic boom to enable supersonic overland flight is crucial to developing a profitable supersonic aircraft for both airlines and the manufacturer. We estimate the premium travel market to be $278B by 2030, of which $162B is for overland routes. We fly ,3x more additional routes with supersonic overland capabilities than an aircraft that can only fly supersonic overwater. We estimate there to be a 300+ supersonic aircraft market, of which 200+ aircraft are dedicated for overland routes. Assuming a $250M per aircraft price tag, that's a $75B market.
Early Customers: Working to get our first customer. So far, we've talked to 13+ airlines and have a USAF contract to explore a militarized aircraft version.
Contact: Norris Tie, CEO; email@example.com; +1 408 624-6859