Product: Timeshifter - The Jet Lag App
Category: Startup Company
HQ: New York, NY U.S.
Principal(s): Steven Lockley, Mickey Beyer-Clausen, Jacob Ravn, Tony Hanna
Product Description: Timeshifter - The Jet Lag App - is developed with world-renowned scientists, based on the latest research in sleep and circadian neuroscience. The same technology used by astronauts and elite athletes to perform at their best, is now available to you. With Timeshifter, you can create your own personalized jet lag plans based on your sleep pattern, chronotype, itinerary and optional preferences such as pre-travel adjustment or the use of melatonin for even faster adaptation.
Business Model: Sell through channel partners (TMCs, OTAs, airlines, hotels, insurers, etc.): Ancillary revenue or bundled with offering. Sell directly to business customers.
Competitors: Jet Lag Rooster, Entrain, Uplift
Competitive Edge: Few in the travel industry understand the science of jet lag. As a consequence, solutions that try to help travelers with jet lag are based on wrong assumptions. Timeshifter uniquely combines the only elements shown to significantly reset the circadian clock, and alleviate the symptoms.
Market Opportunity: 448M long-haul passengers (IATA) in 2018; 93% of them struggle with jet lag (Conde Nast Traveler). The consequences of jet lag are wide-ranging and costly for both individuals and their employers: 1) reduced productivity/performance; 2) compromised performance; 3) less enjoyment; 4) recovery time when back home; 5) long-term health implications. Sleep is on almost everyone's agenda, but few in the travel industry understand circadian neuroscience; as a result, their solutions are based on the wrong assumptions.
Early Customers: Six Senses, Montblanc, Haven Life (MassMutual), CWT, major global airline (will be disclosed at the conference)