Event: 2019 Phocuswright Conference
Product: apaleo
Category: Emerging Company
HQ: Munich, Germany
Principal(s): Uli Pillau, Alan O'Riordan, Philip von Ditfurth, Martin Reichenbach, Margaret Ady, Stephan Wiesener
Funding: 4.5M
Product Description: apaleo is an open property management system that handles core operations like reservations, rates, payments, accounting. It is smart (automating all mundane tasks!), scalable (get a new property live in seconds!), and fun to use. But our favorite part is that apaleo's API-first approach allows the PMS to connect to any other software that a hotel could dream of using, no wait times, no hidden fees and no frustrations. We even help hotels find click-to-connect systems in the apaleo app store.
Business Model: apaleo has three revenue streams: 1) subscription revenue for the PMS; 2) payment commissions for payments via an integrated, automated payment module; 3) app commissions from apaleo's app store. apaleo has almost no onboarding costs and low Customer Acquisition Cost (CAC). It rolled out its first paying customers in March 2019 and already has revenue.
Competitors: Opera, Mews, Protel, Cloudbeds, Stayntouch, Clock
Competitive Edge: Our PMS was built with an API-first approach: We started with a connectivity layer and then built our PMS on top of it. This new approach, unique to apaleo, ensures that every single piece of data in our PMS is completely available, accessible and integrable.
Market Opportunity: The hotel industry is massive. apaleo focuses on chains, so our total addressable market is 22M rooms (at €15 euro per room per month, this equates to €4B per year).
Early Customers: Place to Sleep Hotels, Hiisi Homes, Limehome, STAYERY, Grand City Hotels, The Air Agents, Mirabilis Group
Contact: Philip von Ditfurth, Founder; philip.vonditfurth@apaleo.com; +49 172 866 4449
