Event: 2022 Phocuswright Conference
Product: CHOOOSE
HQ: Oslo, Norway
Principal(s): Andreas Slettvoll, CEO; Gaute Gamst, CTO
Funding: Venture and corporate venture; Shell Ventures, Amadeus IT Group, Contrarian VC, etc.
Product Description: CHOOOSE delivers a multi-component platform for integrating climate action into every customer experience. Airlines, OTAs and travel enablers integrating with our software enables their consumer- and business customers alike to track, understand, reduce, and offset emissions, all within their organization's latest environmental compliance requirements.
Business Model: Technology and handling fee per transaction + SaaS
Competitors: AtmosFair, Carbonfund, CarbonClick, Compensaid, South Pole
Competitive Edge: Zero cost to partners combined with deep industry knowledge on a modern tech stack + the largest supply of carbon solutions (offsets, SAF, etc) worldwide has proved a winning formula.
Objective proof; we have to date never lost an RFP.
Market Opportunity: Global, commercial aviation counts for approximately 940 000 000 metric tonnes of CO2 per year. Assuming a conservative market price per tonne of CO2 of $12, the value of the aviation market alone is well above $11bn annually.
CHOOOSE has signed partners giving us exclusive access to more than 600 million annual passengers today, with a pipeline ensuring this number to grow past 1bn in 2023.
Early Customers: Norwegian Air, Skyscanner, Heathrow, LATAM, Southwest, WizzAir, eDreams, Avianca, Air Canada, Iberia, Japan Airlines, SAP Concur
