Event: 2022 Phocuswright Conference
Product: Swayed Intelligence Inc.
HQ: Los Angeles, CA U.S.
Principal(s): Arjun Shokeen, CEO; Josh Creter, CTO; Chelcie Payton-Engle, CPO; Albert Hong, COO
Funding: $420k to date from investors including Techstars and LAUNCH (Jason Calacanis)
Product Description: Swayed maps and shapes customer journeys in physical settings. By using travelers’ device location, behavioral, and transactional data, Swayed builds real-time intelligence on how people are spending time and money during their visit and then automatically uses that data to send personalized touchpoints to travelers. Moreover, we deliver our value exclusively via software and do not require the customer to install hardware or travelers to download an application.
Business Model: Currently, we charge a simple per room price or a per active user price per month depending on the vertical.
Competitors: Competitors include location analytics players such as VergeSense and Deep North.
Market Opportunity: We consider any environment where in-the-moment revenue, space utilization, and guest experience are key concerns to be part of our market. This includes verticals such as hospitality, airports, and even universities. Our initial market segment of 3 star hotels or above has a $1B TAM. However, we have already begun to move into other verticals such as airlines and airports.
Early Customers: Hotel El Ganzo, Belmond, and Austrian Airlines/Vienna Airport
