Dakota Smith is the Chief Executive Officer of HTS (Hopper Technology Solutions), where he leads the company’s global growth and commercial strategy.

After scaling Hopper's consumer business to one of the top-ranked travel booking platforms in North America, Smith identified the opportunity to bring the company's leading tech to the rest of the travel industry with the launch of HTS (Hopper Technology Solutions), a move that fundamentally shifted the growth trajectory of the company.

Smith has been the driving force behind the creation and expansion of HTS (Hopper Technology Solutions). HTS’ platform powers modern travel commerce and loyalty for many of the world’s leading banks, airlines and travel brands, enabling them to deliver seamless, end-to-end travel experiences directly within their own ecosystems. Built on a data-rich, AI-powered platform, HTS replaces legacy systems with traveler-first experiences through a suite of travel commerce, fintech and AI servicing solutions.

Under his leadership, HTS has grown to serve over 20+ partners worldwide, reaching millions of cardholders globally, with partners live in nearly every region. He has overseen a period of rapid expansion, with HTS scaling through partnerships with global brands including Capital One, Tripadvisor, Air Canada, Frontier Airlines, Lloyds Bank, Commonwealth Bank of Australia, Nubank and more.

As HTS enters its growth phase, Smith is focused on scaling its travel and loyalty capabilities globally, positioning HTS as one of the most widely embedded travel technology platforms worldwide.