Jeff Ma

SVP of Product & Analytics
Duetto

Jeff Ma SVP of Product & Analytics
When it comes to beating the house — whether you're amassing poker chips or market share — Jeffrey Ma proves that data-driven decisions and smart risk-taking trump luck every time.

Jeffrey gained worldwide recognition as a member of the MIT blackjack team, which inspired the best-selling book, “Bringing Down the House” and the hit film, “21.” Since then, he has founded GlofSpan.com (sold to Demand Media), Circle Lending (sold to Virgin), Citizen Sports (sold to Yahoo!) and tenXer, an analytics tool designed to optimize employee performance, progress and productivity, which was acquired by Twitter.

From Sports Illustrated to Ford and ESPN, leading global corporations seek Jeffrey’s insight on how to effectively understand and utilize technology as a competitive advantage. In his best-selling business book, “The House Advantage: Playing the Odds to Win Big in Business,” Jeffrey seamlessly connects his experiences at the table and in the sports world to business analytics, providing insights that are accessible for individuals at every level.

With an extraordinary real-life tale that illustrates the power of data, coupled with an entrepreneur’s business expertise, Jeffrey captivates audiences with fascinating insights on topics such as strategy, innovation and risk, to Artificial Intelligence, Machine Learning, and analytics—and how to understand, play and win the game.

Sessions

Tech Talk: Devil’s in the Data

His MIT blackjack team inspired the bestseller Bringing Down the House and the movie 21. He’s since gone on to work at ESPN and found a management analytics company acquired by Twitter. Jeff Ma shares tales from the table, and lessons on avoiding the human pitfalls that can prevent your data from delivering on business goals.