Maud Bailly

Chief Digital Officer

Maud Bailly Chief Digital Officer
Maud Bailly joined AccorHotels as Chief Digital Officer on April 3, 2017.
She is head of Digital, Distribution, Guest Experience, Sales, Data and Information Systems, and is a Member of the Executive Committee of the Company.

Since her appointment, Maud has been rolling out a global digital and cultural transformation within the Group. Co-designed with operations, this customer-oriented and product-driven strategy relies on key decisions, including hyper-personalization, usage dogma and a responsible data approach... making AccorHotels the consistent first choice of both guests and hotels.

On May 29, 2018, Maud joined the French Digital Council (CNNum), a circle of 30 people nominated by the French Minister for Digital Affairs to study digital-related topics, with a focus on the challenges & perspectives for the digital transition of French society, economy, companies, organizations, public policies and territories.

Maud Bailly is 39 years old and a graduate of the Ecole Normale Supérieure, the Institut d’Etudes Politiques de Paris and the Ecole Nationale d’Administration.

She started her career in 2007 at the Inspection Générale des Finances (IGF).

After several audit missions at the IGF, both in France and abroad - with assignments for the World Bank and the International Monetary Fund, she joined SNCF as the Paris Montparnasse station’s Director and Deputy Director of the TGV product for the Paris Rive Gauche region. She then became Director of Trains, in charge of network co-ordination and the transformation of the roles of 10,000 train controllers and 3,000 station agents, as well as the overhaul of the on-board Guest Experience. Called to the Prime Minister’s Office in May 2015, she became Head of the Economic and Digital department in Matignon (Prime Minister’s office, under Manuel Valls), in charge of fiscal, tax, industrial, financial, and digital affairs, where she dealt primarily with open data, the General Data Protection Regulation, IT security and digital accessibility. She also tackled several issues relating to State reform as well as post-Brexit issues for the Paris financial market.

Additionally, Maud gives regular training on the challenges of digital transformation.
Whether it is in stations, aboard trains, in hotels, on a website or a mobile app, Maud is never more at home than when she is building a more user-friendly and richer ecosystem for customers thanks to digital, at the same time as ensuring the utmost respect for data privacy.