Cheryl Reynolds is the Sr. Director of Distribution Strategy and Revenue Integrity for the Hertz Corporation where she is responsible for GDS and XML partnerships, rate canvassing, and the prevention of revenue leakage. Prior to Hertz, Cheryl was the Executive Director for the OpenTravel Alliance, a travel industry distribution trade association, where she successfully led the organization through a transition period.

Previous to OpenTravel, Cheryl spent four years at the California based airline, Virgin America leading Distribution and Sales strategy and five years at United Airlines in the Worldwide Sales Division with a focus on data, analytics, and reporting.

Cheryl is passionate about elevating women in the workplace, currently sitting on the board of Dress For Success Southwest Florida and was the co-founder of the Hertz Women’s Employee Resource Group. Cheryl has a Bachelor of Arts Degree in Management and Leisure from the University of Manchester and a Master of Science Degree from Cranfield University in Air Transport Management.