Kristen Richter serves as Senior Vice President & Chief Commercial Officer, Americas. In this role, she works to further increase performance and executional excellence for the Americas Sales, Revenue Optimization, Marketing, and Contact Center teams, as well as focusing on the collaboration and alignment with Operations, Development, and global revenue generating teams around the world. Richter is based in Minneapolis and reports to Ken Greene, President, Americas and Eric de Neef, Executive Vice President, Global Chief Branding & Commercial Officer.

Richter previously served as Vice President, Revenue Optimization for the Americas at Radisson Hotel Group. During that time, she worked to define new best practices and led the Revenue Optimization team, which includes Revenue Strategy, Revenue Optimization Services and Revenue Systems. These teams play a critical role in driving and maximizing revenue through defining strategic initiatives, executing programs to increase market share performance and implementing revenue management systems for franchised and managed hotels in the Americas.

Prior to joining Radisson Hotel Group, Richter led the entire global revenue management department for Wyndham Hotels & Resorts, where she was responsible for all facets of revenue management at Wyndham’s 8,500 plus properties worldwide. In her time heading the department, she led the re-engineering and re-launch of the franchise revenue management service program and directed the creation of the strategic promotions program. With two decades of experience in hospitality revenue management, Richter has also held leadership positions at Hilton and Avis Budget Group, where she was responsible for driving top-line revenue for portfolios of hotels and car rental locations.