Chris Garlock

Vice President, Marketing Strategy
Allianz Global Assistance

2023 Phocuswright Conference speaker

Chris Garlock Vice President, Marketing Strategy
Chris Garlock, Vice President Marketing Strategy USA, leads a team that develops creative product distribution, marketing optimization, and advertising strategies with the world’s most iconic Travel, Event Ticketing, and Lodging brands to help protect their customers when they need it most. Chris has been an innovative leader in helping drive Allianz Partner’s legacy of industry firsts. His strategic vision and relentless focus on driving customer value has helped transform Allianz’s role in partnerships from serving as a simple product provider into becoming one of the most powerful growth engines in the industry. His career has spanned leadership positions across diverse analytic, experimentation, and marketing functions focused on supporting a range of global ecommerce brands down to the intimate, independent travel agencies around the corner. He takes pride in leading those efforts with empathic approaches informed by data-backed science to delight customers and supercharged growth. Chris believes staying true to Allianz’s and their partners’ brand promises, while innovating through authentic insight, creates the best of enhanced brand loyalty and a is driver of truly sustainable growth.